Jordan Peele's 'Us' is tracking for a possible $40+ million launch
just came on the tracking boards. The first bit of official prerelease tracking puts the film's opening weekend at around $35 million. So that's $32m if you're cautious, $40m if you're optimistic and $45m if you're in the mood to party. With three weeks to go and the big premiere scheduled for SXSW a week from tomorrow, this one could go a lot higher than its current $30m-$35m projection.
Again, I have a theory which I won't share until after the movie opens in case I'm right, but I would argue that much will depend on what the reveal is and how that reveal is received. To paraphrase an old Stephen King quote, at some point will show us the proverbial monster and hope that we don't laugh at the zipper. Nonetheless, we're talking about a $20 million-budgeted movie that's already tracking for a $30m-plus Fri-Sun debut.
The QC Entertainment/Monkeypaw/Blumhouse joint, distributed by Universal and Comcast, is also going to be the first big horror film since back in October, Although shame on all of you for skipping That buzzy late 2000 release, which also had an even more cryptic marketing campaign, was sold entirely on the strength of and the writer/director who made it happen. That Bruce Willis/Haley Joel Osment melodrama vastly overperformed and earned several major Oscar nominations. Back then, a lot of moviegoers weren't crazy about the movie being a grounded superhero origin story, and the Bruce Willis/Samuel L.
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