Marvel’s “Eternals” will easily top the domestic box office this weekend. The film took in $30.7 million on Thursday night previews and Friday showings on its way to a projected t…
” will easily top the domestic box office this weekend. The film took in $30.7 million on Thursday night previews and Friday showings on its way to a projected three-day haul of $69.5 million.
Should that estimate hold, “Eternals” will score the fifth-best opening weekend during the pandemic era, behind Universal’s “F9: The Fast Saga” , Marvel’s own “Black Widow” and “Shang-Chi and the Legend of the Ten Rings” and reigning champion “Venom: Let There Be Carnage” . However, “Eternals” is coming in a bit shy of earlier industry projections, which had the MCU’s latest pegged to open closer to $75 million.
However, reviews for the film have been less than favorable. “Eternals” is the only Marvel movie to draw a “rotten” rating on review-aggregation website Rotten Tomatoes, with only 49%. Audiences are following with an only slightly warmer response, with the film receiving a “B” CinemaScore. While the score indicates mild approval from the viewing public, it is far from the usual enthusiasm that meets other MCU entries.
Putting it plainly, “Eternals” is being received like no other MCU film has before. While its opening day numbers are certainly substantial, the film’s performance over the remainder of its opening three days, and its subsequent holds in the weeks ahead, will reflect how less-than-stellar word-of-mouth can impact a Marvel Studios production’s ultimate box office performance.
Directed by Oscar winner Chloé Zhao, “Eternals” follows a group of superhumans sworn to protect mankind. The film’s massive ensemble cast includes Gemma Chan, Kumail Nanjiani, Salma Hayek, Angelina Jolie, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Richard Madden and Kit Harington.
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