Box Office: ‘Don’t Worry Darling’ Targets $20 Million Debut as Off-Screen Drama Fuels Interest

Is it true that, as the saying goes, there’s no such thing as bad publicity? “Don’t Worry Darling,” a movie that’s been largely overshadowed in recent weeks by relentl…

“Don’t Worry Darling,” a movie that’s been largely overshadowed in recent weeks by relentless off-screen controversies, will test that adage as it debuts in 4,000-plus North American theaters over the weekend.and starring Florence Pugh and Harry Styles, is expected to generate $18 million to $20 million in its opening weekend, suggesting that behind-the-scenes drama isn’t dinging initial ticket sales. It may even be lifting them.

The lead-up to “Don’t Worry Darling” has been riddled with tabloid fodder, including but not limited to Wilde, while showcasing the film’s trailer at the industry convention CinemaCon, getting publicly served divorce papers on stage; Shia LaBeouf disputing — with receipts — Wilde’s claim that he was fired from the set; and Pugh all but entirely stepping back from promotional efforts amid rumors of tension with Wilde.

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