When Disney unleashes a Marvel movie like DoctorStrange, rival studios tend shy away from opening new films — or risk getting crushed. This weekend, Firestarter fizzled with a $3.8 million debut, while FamilyCamp generated a paltry $1.4 million.
In its second weekend of release, the latest installment in Disney’s Marvel Cinematic Universe has collected $61 million from 4,534 North American theaters. Ticket sales plunged 67% from its opening weekend, marking a steeper drop off compared to recent Marvel movies like “Eternals” and “Shang-Chi and the Legend of the Ten Rings” . However, its sizable decline is not surprising since “Doctor Strange 2” is coming off the 11th biggest opening weekend in history with $187 million.
Directed by Keith Thomas, “Firestarter” was dinged by negative reviews and poor word-of-mouth. The film, about a girl with extraordinary pyrokinetic powers, landed a 12% on Rotten Tomatoes and a “C-” CinemaScore from moviegoers. That sentiment suggests the few people who saw the film over the weekend will not be rushing home to tell their friends to watch it in theaters.
“‘Firestarter’ has a lot of production pedigree; Blumhouse and Stephen King are consistent hit-makers,” says Gross. But, he adds, “having the movie available on streaming at the same time it’s in theaters reinforces that this is not big-screen, must-see entertainment.” Paramount’s “Sonic the Hedgehog 2” snagged the No. 3 spot, collecting $4.5 million from 3,116 screens in its sixth weekend in theaters. To date, the “Sonic” follow-up has generated an impressive $175 million in North America.
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