Many audiences for Oppenheimer prioritized seeing the film in a premium large format such as Imax. Those premium ticket prices contributed a massive 47% to the impressive $80 million domestic opening.
Hundreds of thousands of ticket buyers refused to choose between the seemingly different blockbusters with twin release dates. So they opted to attend same-day viewings of “Barbie” and “Oppenheimer,” turning the box office battle into a“This is an unequivocally great weekend for moviegoing,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “‘Barbie’ and ‘Oppenheimer’ are complementing each other at the box office, not taking audience from each other.
In the end, though, it wasn’t a competition as “Barbie” loomed large over box office charts, thanks to an inescapable marketing campaign, as well as quality to match the stratospheric hype. The $145 million-budgeted movie, backed by Warner Bros. and Mattel, dominated the zeitgeist in the weeks leading up to its debut to a degree that’s rare for original fare.
Gerwig, who previously directed “Lady Bird” and “Little Women,” co-wrote the screenplay with her longtime partner Noah Baumbach. Margot Robbie and Ryan Gosling star as the stereotypical versions of Barbie and Ken, who leave behind the Dreamhouse on a quest for self-discovery in the real world. The cast also includes Issa Rae, Dua Lipa, Simu Liu, Michael Cera, Helen Mirren, John Cena and Will Ferrell.
“This is a 1940s period piece,” says Universal’s president of domestic distribution Jim Orr. “That speaks volumes to the appeal of Nolan and his prowess as a filmmaker. He has an amazing reputation for storytelling in the biggest format possible.” “Oppenheimer,” which cost $100 million, marks the first time in Nolan’s career that he’s not working with Warner Bros. Heover its ill-fated decision to put its entire 2021 movie slate simultaneously on HBO Max.
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