Will Smith and Martin Lawrence's BadBoysForLife — opening 17 years after the last installment in their franchise hit the big screen — zoomed to an estimated $73.4 million over the four-day Martin Luther King Jr. weekend
The movie's audience was led by African-Americans and males . Impressively, 58 percent of ticket buyers were 35 years old and younger, according to PostTrak.cost $90 million to produce before marketing. Years in the making because of budget concerns, the R-rated pic was directed by Adil El Arbi and Bilall Fallah. It scored solid reviews and an A CinemaScore.
At this rate, the family movie could lose tens of millions for Universal unless it performs well internationally. So far overseas, has earned $30.3 million from its first raft of territories for a projected global total of $57 million through Sunday, but it has yet to bow in most major markets .— which hoped to create a new chapter in the film franchise about a man who can converse with animals — was savaged by critics, while audiences gave it a so-so B CinemaScore.
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