Box Office: ‘Avatar 2’ Battles Storm Elliott With $85M-Plus as Holiday Movies Get Iced

Box Office: ‘Avatar 2’ Battles Storm Elliott With $85M-Plus as Other Holiday Movies Get Iced

The bomb cyclone has brought freezing temperatures, high winds, snow and ice to a wide swath of the country. Traditionally, the Christmas corridor is one of the most lucrative times of the year for Hollywood studios and theater owners. This year is an exception, between Storm Elliott and ongoing concerns about COVID-19, the flu and the RSV virus.

In a bummer for the year-end box office, Christmas weekend revenue could be down as much as 57 percent from 2019 — before the pandemic struck — and, more worrisome, 40 percent from 2021. Put another way, studios are already looking to next week to make up for lost ground.

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