Discover every look from the spring 2023 Boss collection now
So bountiful was the casting and production eye candy at this splashy Boss show—Pamela Anderson! Law Roach! DJ Khaled! The fateful combination of a brisk offshore breeze and a fountain backdrop!—that your attention was at times blown beyond its reason to be. Beneath all the expertly executed social-facing amplification, however, Marco Falcioni’s collection, fittingly presented outside the old Miami Herald office, was newsworthy in itself.
Only a few seasons ago Boss, seeking a generational reset, dropped the Hugo and rejected the tailoring heritage upon which it was built. Now, having reconfigured its reach through a dynamically inclusive approach to its models and storytelling, it has called that break-up to an end.
Through the sturm und drang of Etienne Russo’s inadvertently and invigoratingly hilarious staging—the Boss team had worried all day it would rain during this show, then ended up drenching both cast and audience without a drop falling from the heavens—the collection became sheerer than intended. Pamela Anderson, who said she had walked for Vivienne Westwood in the past but was excited to hit the runway on home shores , had the audience whooping from the off.
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