Bose is expanding its automotive speaker lineup, and at CES 2025 I had a chance to check out its next-gen spatial speakers in person.
Table of Contents Bose ’s automotive audio business is huge, and it’s set to get even bigger. The company has been making big plays in car audio for some time now. The audio company works with premium brands like Cadillac and Porsche, building high-end speakers that allow drivers to experience high-quality audio on the road, whether they’re carting the family around in an Escalade or weaving around the highway in a Porsche Mecan.
Now that’s extending into the car, and in a big way. As mentioned, we’re a year out from when Mercedes-Benz began showing off its Dolby Atmos-enabled speakers, and at the time, it was absolutely an impressive demo. Now others, including Bose, are working hard at offering similar technologies, and I got to experience Bose’s next-generation Atmos-enabled speaker system in a Cadillac Escalade.
Perhaps some of that comes down to the idea that even the concept of spatialized music feels a little unnatural. Stereo audio allows you to play with panning to the left, the right, and anywhere in between. How is music presented when you go to a concert? Typically, it’s on a stage — in front of you to the left, the right, and anywhere in between. Sure, audio bounces around a room, but that’s a little different from it sounding like a percussionist is playing above you.
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