Bored Ape Yacht Club apes are appearing on weed now.
“There are a lot of entrepreneurial smokers in the group, so naturally, we just ran with it,” Lee says., says licensing was part of the appeal from the beginning. He purchased his ape for 15 ETH, or around $45,000, in August 2021 and thought of it as an investment in branding and marketing opportunities.
BAYC #1836 — with his short mohawk, silver stud earring, and white tank top — has come to represent positivity, Rob says, and he wants any partnerships to fit with the ape’s image. He says he’s currently in talks with companies in the cannabis industry that have shown “active interest” in using his ape’s likeness. “You see Mickey Mouse or Alvin and the Chipmunks — these characters that have come along and been able to stand the test of time. I really think that could be where my ape goes,” Rob says. “That’s why I’ve been very cautious on actually licensing it out and actually using it.”but hasn’t proven itself out yet. Aside from a few apes backed by celebrities, most ventures haven’t broken into the mainstream consciousness — ask your mom to name a bored ape off the top of her head, quickly. But the possibility of your ape being a household name one day buoys the hustle. “Once I found out that we’re able to license it, I naturally thought right away, ‘I’m going to try to build the next Disney,’” Lee says. “Not just an item or product, but more like a culture and a lifestyle.” Lee’s energy and faith in his ape and other NFT projects have perhaps converted a few. He says he’s introduced other BAYC members to companies looking for apes to partner with to show them that they, too, can make their apes work for their bottom line without selling. And after the success of Crypto Gelato, Backpack Boyz are moving deeper into crypto and NFTs, says Harry Yim, digital product manager. The company had wanted to get into the space, and a collaboration with Lee felt natural.“When you have a tangible product and a following, then I think if you’re smart about it, the NFTs and the metaverse can really accentuate and expand that business,” Yim says. He says Backpack Boyz is also exploring how it can make NFTs part of its business through special deals, new strains or other perks for owners.on Twitter, got in on BAYC early — he minted and purchased seven apes over the course of an evening without fully understanding how valuable they would become. “I had no understanding of the IP,” he says. It wasn’t until he started engaging with other ape owners — and saw a statement about licensing from the BAYC founders — that he started to see the potential.will soon have bored ape products of its own: his ape with a yellow fisherman’s hat and diamond grills will appear on packages in California and Michigan in the next few months. He’s taking his packaging a step further, incorporating augmented reality artwork featuring his apes. “The ape will take a hit and then smile,” he says.
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