During the right-wing boycott of Bud Light last August, Justice Samuel Alito sold a chunk of stock in Bud Light’s parent company and bought shares of Coors on the same day, according to a search of financial records by legal reporter Chris Geidner.
The war on “wokeness” has crept down the chimney and into the season of wonder and light, with right-wingers causing a spat over a British Christmas commercial that portrays Mrs. Claus as an elegant Black woman who runs the roost as her husband rests with his feet up by the fire. In case you haven’t seen this ad for the company Boots, a massive health and beauty retailer known for extravagantly produced Christmas ads, let me explain.
But the pathway to a purchase often means tugging on some emotion or making a potential consumer feel seen, understood or empowered in some way. This is where the diversity, gender and culture wars can create a landmine. Creating a sense of belonging for a group that is not respected or accepted by another group can stir up vertigo, anger or an excuse to go on the attack.
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This GoPro Hero13 Black bundle is $100 off for Black FridayJeremy is a Malaysian freelance writer who loves video games and technology. He reports on tech news at Engadget, and his work has been featured on Cloudwards, MyNextTablet, and Quantum Zeitgeist. In addition to competitive gaming, Jeremy enjoys Chinese martial arts and reading. Ask him about Snake from Super Smash Bros. Ultimate.
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