PETALING JAYA: Malaysia is set to host another Visit Malaysia Year (VMY) campaign in 2025, nearly five years after the highly-anticipated Visit Malaysia 2020 was cancelled because of the pandemic.
In his speech, the Prime Minister said the government had set a target of 23.5 million international arrivals for VMY 2025, with RM76.8bil in tourism receipts.
The matching grants are also meant to encourage companies to promote Malaysia through tourism activities and hold large-scale events including international sporting events and cultural festivals. Not everyone was happy with the allocation, however. He pointed out that to tackle restoring the capacity of the hospitality sector, for example, a specific and special approach was needed.
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