Spanning over 19,000 square feet and three floors, Bonhams' new premise features flexible gallery space alongside a permanent salesroom.
‘ new premises feature flexible gallery space alongside a permanent salesroom, all designed to ensure a client experience on par with the auction house’s other major selling centers in London, Paris and New York. ’ global chief executive officer. “We wanted to create a really balanced universe where you have all the experts and the people around it. It’s where we can accompany our clients and our vendors throughout the Bonhams journey.
In order to serve the region’s younger and particularly tech-savvy clientele, both Sotheby’s and Christie’s now operate accounts on Douyin, the Chinese equivalent of TikTok in China. But for Bonhams, unlocking new demand in Asia involves staying true to its expertise, which is sourcing exceptional pieces, often at more accessible price points, to serve collectors.
“We are very well-known for our exceptional cases in Asian art as well as Chinese art, we are probably one of the leading players in that aspect worldwide,” said Nouri. Luxury watches, high jewelry and pre-owned luxury handbags are also fast-growing segments for Bonhams, according to Nouri. “I think the luxury industry has done such a good job in explaining the exceptional parts of luxury objects, including all the innovation, the creativity, the collaboration with artists, the handwork, which has given rise to accelerated interest in these pieces,” she added.
For Bonhams’ future, Nouri shared that the auction house is looking at new places in Southeast Asia and will be opening a new office in New York. “That shows our commitment, which is to increase our visibility, increase our frequency, increase our visibility, and continue to engage,” said Nouri.See Miss Universe 2024 Runner-Up Miss Nigeria Chidimma Adetshina's…Sports Illustrated Swimsuit Issue Ushers in New Era of Athletic and….
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