Neither Spanish-language nor Black-targeted television had advertisements for fruits and vegetables, the Rudd Center report said.
In 2021, candy, as well as sugary drinks, savory snacks, gums, mints and cereals made up 75% of Spanish-language and Black-targeted TV advertisement spending, according to a study from the University of Connecticut's Rudd Center for Food Policy and Health. In 2017, that figure was about 50%.
Neither Spanish-language nor Black-targeted television had advertisements for fruits and vegetables, the Rudd Center report said. While marketing to communities of color acknowledges the value of those customers, researchers say, promoting mostly unhealthy foods to Black and Hispanic people is an additional barrier to health equity amid the coronavirus pandemic.Social justice movements following George Floyd's death in 2020 led many of these food and beverage companies to make pledges on racial justice and inclusion issues, said Jennifer Harris, senior research advisor at the Rudd Center and lead author of the study.
Shiriki Kumanyika, professor at Drexel University's Dornsife School of Public Health, challenged a view that food and beverage companies are basing their marketing practice on consumer demand."More likely, racialized marketing of unhealthy products reflects a flawed business model in which leveraging the demographics of social disadvantage to maximize profits from unhealthy foods and beverages is acceptable," Kumanyika said in a statement.
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