Bollywood may be broken, and it has itself to blame.
during the COVID pandemic has conspired with growing Bollywood fatigue among younger generations who view many of its movies as outdated and unfashionable.
"I mean, they are okay to watch when you need a laugh but I would not go to a theatre for them," she said. "My daughters used to watch every movie with us, but now they're not interested either. They are very much into Korean shows and series which air on these streaming platforms." Bollywood can no longer take audiences for granted and has to adapt if it hopes to survive and thrive, according to Reuters interviews with film fans, as well as half a dozen industry players including producers, movie distributors and cinema operators.
Yet it's not all doom and gloom, say Jyala and other executives. There's no turning back the clock to Bollywood's heyday, but they say a few big hits could breathe new life into the industry and that it could ultimately find a new balance with streaming services and the money they bring to the table.Indian films rely on cinemas for nearly three-quarters of their revenue, researchers at O.P. Jindal Global University near New Delhi found.
The flops represented steep reversals for the two A-listers, action and comedy favourites whose films have been known to recover all costs within the first week over the years.
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