Hot off of its latest fundraising round, Bold Metrics eyes how the category fits into the metaverse.
The company’s vision could help set the technology’s path into the virtual world. It’s already gotten started by debuting its Body Data NFT in January.
“We produce all the detailed body measurements of the consumer. So it’s like they’re being 3D body scanned, but with AI, essentially. And so it creates quite a scalable way for retailers and brands to capture the body data of their customers, and relate it to the sizing of their garments,” she added.
A recent example came courtesy of Walmart, which debuted virtual fitting rooms in March, thanks to the Zeekit platform it acquired last year. At its latest partner summit in April, Snap Inc. unveiled a slew of new features, including advances in augmented reality fashion try-ons. At the time, Carolina Arguelles, head of global AR product strategy for Snap, explained the need to WWD: “We’ve been investing in expanding capabilities, not just for the try-on with the camera, but supplementing that with amazing new fit and sizing recommendations,” she said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
100 Bold Predictions for the 2022 NFL SeasonThe Bills will be in Super Bowl LVII. Plus: Lamar Jackson is back in MVP talk, Gronk’s final season is a good one, Daniel Jones wins an award, Sean Payton returns to coaching, Aaron Donald makes $30 million and much more.
Read more »
Bold NFL Predictions: The Fantasy TakeDid you see ConorOrr's 100 bold NFL predictions? Michael_Fabiano did, and he highlighted the ones that will have the biggest impact on your fantasy season
Read more »
3 Good Things: A bold grad, a forest on the mend and urban veggiesSome good news about Florida's next generation, California's oldest state park and a handy new farmers' market.
Read more »
Bold NFL Predictions: The Fantasy TakeDid you see ConorOrr's 100 bold NFL predictions? Michael_Fabiano did, and he highlighted the ones that will have the biggest impact on your fantasy season
Read more »
15 Fun and Foolproof Temporary Hair Dyes Anyone Can UseIf you're thinking about dying your hair a fun color for the summer THIS IS YOUR SIGN.
Read more »
Short Social Video Showdown: TikTok Just Beat YouTube In This Key MetricI’m a contributing writer for Forbes covering Google and Alphabet. I'm also a writer and curator for Inside.com, where I have covered a variety ot topics, ranging from automotive to Google. Send tips, pitches or notes via email (jjohanmoreno.com) or on Twitter (dudejohan).
Read more »