Melissa Houston, CPA covers business and personal finance impacting women entrepreneurs. With her CPA designation and over 20 years of practical experience, Houston is widely regarded by her expertise in financial management. Houston shares her knowledge and experience with Forbes.com readers and has done so since August 2020.
Entrepreneurs today face a rapidly changing landscape filled with both opportunities and challenges. As inflation rises, economies shift, and ecosystems evolve, the pressure to succeed can feel overwhelming. Yet amid this uncertainty, boldness and innovation remain critical to building something lasting., is a testament to the power of bold ideas and the drive to turn vision into reality.
While the challenges of today’s entrepreneurial landscape are real, Lisa encourages founders to trust their gut and stick to their vision."It’s difficult to be a founder right now with inflation, the economy, and a shifting ecosystem," she acknowledges. But the path to success is rarely straightforward."You have to be patient with the process, and above all, stay bold in your vision.
Her experience serves as a reminder that the scariest ideas are often the ones worth pursuing. It’s through embracing fear, taking risks, and learning from both successes and failures that real progress happens.Lisa’s story is not just about building a successful platform for innovation; it’s about the power of dreaming big and staying bold, even when the odds are uncertain. Her boldness allowed her to attract huge impact to the stage at Elevate, securing guests like Michelle Obama.
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