The Springboks are reportedly organising a global media event before the world champions’ November Tests, where they will offer unprecedented access to 28 players.
, SA Rugby has enlisted sports marketing giants Wasserman to boost their international appeal, particularly in lucrative markets like the US and Asia.
The All Blacks previously capitalised on their brand between 2011 and 2015, gaining attention in these regions, aided by the allure of their haka. Now, the Boks reportedly want to replicate this success, focusing on the inspiring stories of their athletes who’ve risen from adversity.Wasserman’s involvement aims to grow South African rugby’s international brand by capitalising on the Boks’ status as back-to-back world champions.With a R1.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Captain Siya trains with Boks, looks fit and ready for All BlacksCaptain Siya trains with Boks, looks fit and ready for All Blacks
Read more »
Stormers boss defends ticket process, pricing for blockbuster Boks v All Blacks TestStormers boss defends ticket process, pricing for blockbuster Boks v All Blacks Test
Read more »
Boks vs All Blacks: Heavy traffic anticipated in Cape Town ahead of the gameBoks vs All Blacks: Heavy traffic anticipated in Cape Town ahead of the game
Read more »
Boks v All Blacks: Multiple changes add intrigue to Cape Town TestThe Springboks and All Blacks have made a few telling changes to their teams for the Rugby Championship Test in Cape Town.
Read more »
![‘I was an All Blacks supporter’: Watch POWERFUL Boks ad [video]](https://i.headtopics.com/images/2024/9/6/thesanews/i-was-an-all-blacks-supporter-watch-powerful-boks--i-was-an-all-blacks-supporter-watch-powerful-boks--712A519F8F3CBBEE91E0E3722E92FD3D.webp?w=640)
‘I was an All Blacks supporter’: Watch POWERFUL Boks ad [video]'THIS is the new South Africa': A Cape Town rugby fan revealed how and why he chose to support the Springboks after backing the All Blacks.
Read more »
‘All Blacks don’t have a PSDT to beat Boks’Kiwi journalist Gregor Paul argues that South Africa’s Super Rugby exit has weakened the All Blacks, making them less competitive against powerful teams like the Springboks.
Read more »