With frilly dresses and flouncy blouses, the fierce return of festival-ready boho-chic is upon us this summer.
Boho chic, as this phenomenon came to be known, is a lot of things: It’s an undone, laid-back kind of cool, and while some would argue that it’s never exactly gone away , two decades after Sienna and Kate and all the rest, it’s back in full force, led by Chloé designer Chemena Kamali. Kamali’s debut for the house at the fall collections in Paris in February seemed to articulate this nascent yearning for easier, lighter, free-spirited clothes.
“Once we start seeing people on social media wear it, that’s when the requests will come.” Balch says that, when it comes to vintage, those who love the ’70s don’t divert from that look regardless of the runways. “But I foresee a peak if it catches on the street,” she says—adding that because runway prices have been a little steep lately, vintage alternatives are particularly poised for a boom. Still, much like two decades ago, today’s boho chic is less of a movement and more of a look, a vibe.
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