BofA analyzes Amazon's 11-Year deal to stream NBA games on Prime Video
) announced on Thursday that Prime Video will become the exclusive streaming partner for a significant portion of NBA games starting in the 2025-26 season. The dramatic new agreement will span 11 years, marking Amazon's largest sports content agreement to date.NBA and Amazon have struck a deal to broadcast games on Prime Video for 11 years, starting in 2025.
With a growing subscriber base, improved ad sales capabilities, and integrated Prime shopping experiences, Amazon is well-positioned to cover the incremental licensing costs.According to analysts at BofA, the deal grants Prime Video exclusive streaming rights to 66 regular-season NBA games, the Emirates NBA Cup, and crucial playoff games over the 11-year term.
Additionally, Prime Video will stream 30 WNBA regular-season games exclusively, and Prime Video Channels will serve as the strategic partner and global store destination for NBA League Pass and WNBA League Pass. Expect live pregame, postgame, and halftime shows, as well as coverage of the NBA Summer League and NBA G League games.The NBA's selection of Amazon over Warner Bros' TNT highlights the competitive nature of this bidding process.
This NBA deal represents Amazon's largest content agreement to date, surpassing the roughly $1 billion annually paid for their NFL deal, per Forbes.Amazon aims to make Prime Video profitable as a standalone entity. BofA analysts identify three revenue streams that could help Amazon cover the NBA licensing costs:: Amazon has over 200 million global Prime subscribers.
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