Bob Iger shows how CEOs can take on political bullies like Ron DeSantis
Defending his iconic media enterprise, Iger said: “A company has a right to freedom of speech just like individuals do,” adding of DeSantis, “It seems like he’s decided to retaliate against us.”Most would not expect Florida’s governor to target a major corporate constituent like Disney. It is already among the largest employers in DeSantis’ state with more than 70,000 Florida employees and the largest taxpayer by far.
Iger’s strong words were matched by smart, nimble actions. Before the governor’s plan could take effect, Iger had already finalized a legal agreement with the soon to be dissolved prior oversight board which transferred the key powers DeSantis tried to seize, directly to Disney for 30 years.
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