Paramount Global CEO Bakish said today that while it “didn’t make sense to run Showtime as a 100% standalone organization,” he wanted “to make it clear that the [Showtime] brand still matters, and the slate is going to matter even more”
as a 100% standalone organization,” he wanted “to make it clear that the [Showtime] brand still matters, and the slate is going to matter even more.”
Paramount’s latest efforts include “some work around Showtime, both on the network side and the streaming side” which Bakish called “consolidation economics” — a way to unlock “cost synergies with the broader portfolio.” The Showtime brand is valuable, Bakish said, calling it “more coastal, more upscale” than Paramount+. “Certainly, it stands for a certain type of programming with consumers. And it is going to continue to. And we’ll lean into that. But we don’t have to do it as a standalone. We will do it as an integrated strategy.”“Consolidation has been the rule in business for a long time, certainly been the rule in media.
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