This new unified experience could even extend to the metaverse, Theimer says, with virtual test drives. But it also incorporates existing real-world dealerships as a valued asset, not as faded relics of a pre-digital era or an anchor slowing down the boat of change.
This new unified experience could even extend to the metaverse, Thiemer says, with virtual test drives. But it also incorporates existing real-world dealerships as a valued asset, not as faded relics of a pre-digital era or an anchor slowing down the boat of change.
That’s one of the places BMW is working with partners like Adobe with its Experience Cloud, a suite of applications for commerce, customer data, and personalization across channels and media. And ... actual physical locations.
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