BMW's design department has undergone a major overhaul, with several key members being reassigned
BMW is revamping its design team, bringing in new talent to refresh its styling direction. Polestar’s Maximilian Missoni joins BMW to guide its design towards a more refined look. The overhaul brings leadership changes and a new focus on cleaner, simpler design. It's hard to pinpoint where BMW 's current design, em, controversy, began.
Meanwhile, Domagoj Dukec, who currently heads BMW Design studio, is transitioning to BMW-owned Rolls Royce, including Bespoke and Coachbuild. Dukec has been unapologetic in his big grille'd design direction for BMW. While acknowledging the flak that he and the brand have caught, the BMW design chief has likened the current era of BMW's designs to the Chris Bangle era — i.e., controversial at the time but now looked upon fondly.
BMW Design MINI Reports Rolls Royce
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