BMW iX M60 is 611bhp electric range-topper
How will you retain repeat M customers in the switch to EVs?
“If we look at the market 10 years ago when we started with the i3, electric cars were seen as smaller cars with little range and mobility restrictions. If we look at our targets now, we will keep improving electric [range], offer electric vehicles of every size and show sportiness to convince M4, M6, M8 owners that electric cars are good for them. You must offer a top-end powertrain to achieve this, which is why we’re launching the iX M60.
“Yes, very. We started with the i3, which was an urban concept, and then we wanted to show electric cars were possible in a sports version. The i8 was a lighthouse project: we wanted to show our competence and that electrified cars were possible for sports cars. It’s a different customer who likes to show they have a special car.”
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