BMW i4 M50: A New Strategy for Electrification

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BMW i4 M50: A New Strategy for Electrification
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Built on the same body as the gas-powered 4 Series Gran Coupe, BMW’s luxury EV sedan marks an evolution in manufacturing. And its low center-of-gravity sporty stance handles like a dream, says auto columnist Dan Neil.

; and our guest this week, the i4 M50 sedan, an electric—but otherwise nearly indistinguishable—iteration of the well-groomed 4 Series Gran Coupe.

Along the way I realized I was not getting the message BMW executives were intending. Uh-oh. That could make dinner awkward.Built at Plant Munich in the heart of the city, on a new, propulsion-agnostic architecture, the i4 M50—the first all-electric with the M performance badge—exemplifies the brand’s electrification strategy. Call it foliating the portfolio.

Accordingly, cars like our i4 M50 will be extruded from the same sausage machine at Plant Munich with the other 3 and 4 Series cars. There the majority-steel unit-bodies will be mated with their assigned power units, stuffed with batteries, wired up, upholstered, and sent down the line with as much commonality among parts and processes as can be arranged. All very systematic.

Consider the Tesla Model 3, which happened to be the bestselling car in Europe in September. The Model 3 Performance has roughly the same dimensions as the BMW. Both cars have dual-motor arrays, big batteries and big inverters. The BMW even has more horsepower. However, because the Tesla weighs about one baby elephant less than the BMW , it is quicker , faster and delivers more range with a similar size battery pack .

And if the i4 program sacrifices some rarefied measure of overall efficiency in the name of get-’er done expediency, what of it? Especially when the results are so satisfying.

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