BMW executives are adamant that the automaker’s next-gen tech enhances driving rather than distract from it.
But the iDrive controller in current BMWs is deadHours after debuting the next-generation iDrive at the 2025 CES in Las Vegas in early January, BMW executives sat down to spill some secrets about the new system. What we learned reveals the path forward for BMW’s next-gen tech, which has been dubbed
Some users won’t ultimately be able to reach over the full width of large screens. That’s one of the reasons the new touchscreen is rhombus shaped. To make it easier and closer to the driver in certain areas. “There is a certain digital standard that every BMW has to have, and this is also true for the new iDrive system, that is, it is a fundamental thing and this will be in everything,” Weber said.
“There is a volume button,” Durach noted. “We have a lot of possibilities to change the volume, but still people prefer if you want to mute it at least to just push the button, this is why we said, OK, we stick with that,” he continued. The steering wheel shown is the “basic layout of the core product,” Van Hooydonk said, but there will be variations with more sportiness designed in.
Sport mode will display different widgets than say an eco or comfort mode, but users can still choose even to display their preferred widgets. There are silent modes, Weber said, where a user could switch off two segments on the passenger’s side of the panoramic display, for example. “If you only want speed and that’s it, the rest should be dark,” Weber said., but Weber said the native system’s OS is simply more capable. It comes down to the layering and integration of the system.
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