BMW almost gave the new 5 Series the same big-mouthed face as the 7 Series.
for all to discuss. The eighth-generation German sports sedan that can still be powered by a diesel engine, pure gasoline, mild- or plug-in hybrid systems, and for the first time ever, even batteries only. However, the i5 looks more or less the same as the combustion 5 Series, which many should find refreshing.Turning higher cars into electric drive is easy, because the proportions aren’t challenged by the batteries in the floor.
Every BMW is tailored towards specific customer groups, and those who buy a 5 Series tend to be on the conservative side, with high expectations for the improved usual.“The 5 Series of course is the core of the brand in many-many markets. It is a car for customers that like to drive longer distances, and drive a little bit faster. So it’s for people who know very well what BMW is all about. We managed to electrify the car within that silhouette, within that proportion.
The 7 Series is important, because BMW’s design team tried the vertical kidney grille on the 5 Series as well, only to then decide against it. Adrian van Hooydonk stands by their choice:“I feel that when you make the grille a little bit more horizontal, it tends to look sportier. If you go more vertical, of course it adds presence, or status, if you will. So that was the reason why we felt that for the 5, it should be horizontal.
Domagoj Dukec seems to know who buys a 5 Series. The company had five decades to narrow this down since 1973.“They don’t want to show off,” he says. “They want a car that of course expresses their achievements and so, but in a different way. A car to which neighbors say ‘oh, nice!’, but not thinking ‘whooaaa, he/she has really achieved it’.
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