Director Emma Tammi unlocked the key to the spooky video game adaptation's huge box office success
Five Nights At Freddy’s made a frightfully good showing at last weekend’s box office, pulling in $78 million—enough to unseat both Taylor Swift: The Eras Tour and Killers Of The Flower Moon. This massive success was enough to log the spooky video game adaptation in the history books as not just the highest-grossing opening weekend in producing studio Blumhouse’s history, but also the highest-grossing film in the history of Halloween weekends ever.
The key, according to him, came from director Emma Tammi. “What became clear while developing this is to do it for true fans. If new people get introduced to it in the process, that’s fine,” he said. “What Emma did so well and what we figured out is that we need to make a movie for fans and not try to please everyone.” Those fans responded in kind. Attention to detail obviously isn’t the only reason audiences flocked to the theater this past weekend.
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