Expanding the scope of the brand and further amplifying the Y2K aesthetic Blumarine creative director Nicola Brognano has imprinted on the brand since his appointment in 2019, accessories have been targeted as a key focus for the company in 2023.
“We believe that in the medium term, this product category could account for up to 50 percent of the brand’s turnover,” continued the Italian entrepreneur, who declined to provide total sales figures expected for 2022 but projected “a strong double-digit growth.”
Overall, Blumarine’s best-performing markets are the U.S., the U.K. and South Korea, “which are growing and reacting extremely well to the offering since the beginning of the new stylistic journey,” said Marchi.
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