Bluesky, a decentralized social network spun out of Twitter, has seen explosive growth since October, surpassing 25 million users. This rapid expansion, fueled by users seeking alternatives to Elon Musk's X, presents a new set of challenges for the platform, including a surge in bots and spam. Bluesky, with its limited resources, now faces the crucial task of managing this growth and maintaining its integrity as a haven from the problems plaguing traditional social media.
The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey.has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support ofThe platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey.
Compared to the bigger players like Meta's platforms or X, Bluesky has a “quite different” value system, said Claire Wardle, a professor at Cornell University and an expert in misinformation. This includes giving users more control over their experience.“The first generation of social media platforms connected the world, but ended up consolidating power in the hands of a few corporations and their leaders,” Bluesky said on its blog in March.
Little data has emerged to help quantify the rise in impersonator accounts, artificial intelligence-fueled networks and other potentially harmful content on Bluesky. But in recent weeks, users have begun reporting large numbers of apparent AI bots following them, posting plagiarized articles or making seemingly automated divisive comments in replies.
Cassens said the bots' messages have been relatively innocuous so far, but he was concerned about how they could be repurposed in the future to mislead. Bluesky posted earlier this month that it had quadrupled its moderation team to keep up with its growing user base. The company also announced it had introduced a new system to detect impersonation and was working to improve its Community Guidelines to provide more detail on what’s allowed. Because of the way the site is built, users also have the option to subscribe to third-party “Labelers” that outsource content moderation by tagging accounts with warnings and context.
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