Nearly 20 million people have joined Bluesky, a social network that gives you fine-grained control over what you see and who you interact with. I think it is the future of social media, says Chris Stokel-Walker
It didn’t stick. Like many, I found the lure of Twitter too strong, and let my Bluesky account wither, but in recent weeks I have returned – and I am not alone. With Musk continuing to transform his social platform, now called X, at the same time as taking a role in US president-elect Donald Trump’s upcoming government, the Xodus has begun. Bluesky has gained, and is fast approaching 20 million users. This time I intend on sticking around – and I think others will, too.
Social media algorithms – the computer code that decides what each user is shown – have long been a point of contentious debate. Fears of disappearing down “rabbit holes” of radicalisation, or being trapped in “The use of algorithms to filter information has become the norm because chronologically presenting information from followers creates a confusing morass for the average user to process.
This menu of options allows Bluesky to serve two purposes, bridging the past era of social media and the future one. The platform has the potential, once it reaches a critical mass of users, to act as the “de facto public town square”, asbefore he purchased it. Bluesky arguably is the only remaining such square, given X has shifted to exclude many mainstream voices, and competitors like Threads choose to shy away from promoting politics and current affairs.
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