Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk’s X, or wanting an alternative to Meta’s Threads and its algorithms.
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“They got this spike in attention, they’ve crossed the threshold where it is now worth it for people to flood the platform with spam,” said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One’s Council for Responsible Social Media. “But they don’t have the cash flow, they don’t have the established team that a larger platform would, so they have to do it all very, very quickly.
“The first generation of social media platforms connected the world, but ended up consolidating power in the hands of a few corporations and their leaders,”in March. “Our online experience doesn’t have to depend on billionaires unilaterally making decisions over what we see. On an open social network like Bluesky, you can shape your experience for yourself.”
Little data has emerged to help quantify the rise in impersonator accounts, artificial intelligence-fueled networks and other potentially harmful content on Bluesky. But in recent weeks, users have begun reporting large numbers of apparent AI bots following them, Cassens said the bots' messages have been relatively innocuous so far, but he was concerned about how they could be repurposed in the future to mislead.
“Whether BlueSky likes it or not, it is being pulled into the real world,” Perez said, noting that it needs to quickly prioritize threats and work to mitigate them if it hopes to continue to grow.
Claire Wardle Laura Edelson Technology Lion Cassens Elon Musk Donald Trump Lifestyle Jack Dorsey Elections U.S. News Edward Perez World News
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