While ‘Blue Beetle’ may not introduce anything novel to the comic book genre, its hero's connection to a tightly-knit, lovable Latino family stands as its greatest asset
, coupled with the cast’s inability to maintain a constant presence in marketing for the film has laid down a challenging array of barriers. It’s gotten so bad that fans have taken the reins, launching grassroots marketing campaigns for the film. The campaign stems from a deep affection for the character and an understanding of the Latino hero’s importance and real-world impact, seemingly more so than the studios themselves realize.
Together, the Reyes family uncovers the scarab’s strange abilities, including its shape-shifting and biology-altering powers, jettisoning Jaime into the skies and destroying just about every household item and public infrastructure possible. It’s revealed that the scarab acts as a symbiote, and even has a voice of its own . Initially reluctant, Jaime grows throughout the film, gradually understanding what it means to be a hero.
What was special about this film, though, is the tenderness of the Reyes family. They both inform and cultivate Jaime’s heroism in meaningful ways that should be more prevalent in films intrinsically tied with culture and community like this one. Their interactions at the dinner table are, by far, my favorite, leading to the film’s best comedic bits. These interactions also elevate other characters like Jenny, making them more interesting just by proximity .
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