Blue Apron is adding Disney and Weight Watchers meal kits, 'Craft Burgers' and 'Butcher Bundles' to the menu — but will customers bite?
Blue Apron Holdings Inc., which has seen its business improve over the course of the COVID-19 pandemic, has plans to continue on the growth path with help from a few key partnerships, including one with Walt Disney Inc.
This is the company’s second partnership with Disney. The first was with the Oscar-winning film “Soul,” for which Blue Apron created kid-friendly meal options, like Tempo Turkey Sloppy Joes with Shishito Peppers & Carrot Fries. Blue Apron’s net loss totaled $15.7 million, or 88 cents per share, after a loss of $20.1 million, or $1.51, the prior year. Revenue totaled $129.7 million, up from $101.9 million, in 2020. The FactSet consensus was for a loss of 86 cents per share and revenue of $127.0 million.
“Affinity for the Blue Apron brand is the foundation on which we are building and launching our new products and operating efficiency initiatives,” Kozlowski said, according to a FactSet transcript.
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