.Bloomingdales believes its “Space Jam: A New Legacy” collaboration will be a slam dunk.
The retailer will open The Carousel @ Bloomingdale’s: It’s Game Time today, a shop celebrating this summer’s upcoming live-action animated film “Space Jam: A New Legacy,” in partnership with Warner Bros. Consumer Products.
“Space Jam: A New Legacy” will be released in theaters nationwide on July 16, and on HBO Max for 31 days from theatrical release in the U.S. LeBron James stars alongside Don Cheadle, Chris Davis, Zendaya, Sonequa Martin-Green, Cedric Joe, Jeff Bergman and Eric Bauza in the movie, which is directed by Malcolm D. Lee.
“The fact that it’s with LeBron James and this interesting cast of characters and of course, I’m a huge Looney Tunes fan. It’s just fun, and this is a good time to introduce it, especially in the summer where we’re hopefully coming out of COVID-19, and more vaccinations are happening, and people are feeling more comfortable about coming back into store locations. We’ve seen a sizable uptick in customers return to shopping in our stores. It’s ahead of where we anticipated.
Created in partnership with Bleacher Report and exclusively for The Carousel is a capsule collection of T-shirts and hoodies that mix NBA team logos with Looney Tunes characters. Other special collaborations include Local Hoops, Eleven Paris, Vilebrequin, and Beverly Hills Club, which offer streetwear-inspired apparel and swimwear featuring Looney Tunes designs, in addition to Danielle Nicole handbags such as Lola Bunny backpacks and a Tweety Baskeball crossbody.
Prices in the Carousel range from $6 for treats from The Hamptons Popcorn Co. and Tony’s Chocolonely to $1,700 for a Mr. Brainwash fine art print.
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