The billionaire is fulfilling a long-delayed vow with a major ad buy in a swing state pivotal to both campaigns
Photo: TNS via Getty Images At the beginning of the year, former New York mayor and campaign spendthrift Michael Bloomberg said he would consider putting up as much as $1 billion of his own fortune to beat Trump in November, even if his bid for the Democratic nomination was unsuccessful. In March, when his late entry into the race turned out to be an expensive flop, his tune changed.
The money to support “whoever’s in the race” did not appear — until Sunday that is, when the billionaire who spent $1 billion on his own campaign announced he would spend up to $100 million in Florida to help Joe Biden defeat the president in the swing state. According to a press release from Bloomberg’s Independence USA political committee, much of the spending will be put toward “communicating with Hispanic voters” via digital and TV ads.
The polling average shows Biden leading by just 1.2 votes in a state that is pivotal for both campaigns’ paths to victory — and potentially the state that can save the country from a contested election on November 3. Both campaigns are already investing heavily in Florida; according to one company that tracks TV commercial spending, total ad spending in the state has ballooned to over $319 million.
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