Michael Bloomberg has dominated the news for the past couple of weeks and managed to climb in polling for the presidential election, but he’s had plenty of media insiders to help.
The former New York City mayor and newest presidential candidate has added dozens of staffers from all corners of major media to a company he recently started, Hawkfish LLC, formed to operate his campaign online. Bloomberg is a media creature, his $50 billion or so fortune coming from his eponymous media and financial information company, but it’s uncommon for a presidential hopeful to have so many former media executives on the payroll.
Another hire is Bryson Gordon, now Hawkfish/Bloomberg’s head of digital media, but until January had spent several years as Viacom’s vice president of advanced advertising. Eric Kuhn, head of digital, just joined up, too. Until last month, Kuhn was heading up 5G partnerships for T-Mobile and before that its head of communications for TV. He earlier spent time at CNN overseeing its social media channels.
Yet another hire is Gina Gothilf, now “growth lead” for the online campaign. She just left after a year as vice president of growth and community for Quartz. The titles of some new members of Bloomberg’s cash-rich campaign may seem vague or even overlapping, but there’s no denying by far the wealthiest candidate in the race is willing to spend whatever he can to make a real go at the U.S. presidency. Hawkfish has added dozens of staffers in recent weeks, growing to 80 employees, and Bloomberg’s campaign team as a whole already exceeds 500 people.
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