Black Friday shopping started early at the Citadel Outlets in Commerce with some stores opening their doors for well before dawn.
Some shoppers finished Thanksgiving dinner Thursdays and headed straight to The Citadel Outlets in Commerce for a 27-hour shopping event. Black Friday shopping started early at the Citadel Outlets in Commerce with some stores opening their doors for overnight bargain hunters. Black Friday 2024: Everything you need to know to score the best deals"We go to every store we can," one shopper told NBCLA in a line outside the Coach store early Friday."We have to hit all of them up.
"What's happened most over the last five years is the acceleration of the beginning of Black Friday sales," Lars Perner, an associate professor of clinical marketing at the USC Marshall School of Business, said in an interview posted on the school's website."We've seen, for example, Amazon especially coming up with a lot of the early sales. That means competitors have to follow.
"There's no limit to how far back you can get things. There used to be some cultural reaction to having sales too early, but increasingly people have come to expect it. Some people might philosophically bemoan it, but there's not that same visceral reaction anymore."The survey found 72% of holiday shoppers plan to shop in stores or online Friday, including 65% who plan to shop in stores.
The top reasons consumers plan to shop during this five-day period are because the deals are too good to pass up , it is tradition and they like to start holiday shopping over Thanksgiving weekend .
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