Blame Audi.
There are trends all over the car business. Some are good, some annoying, some smart, and some dumb. You're probably shouting at your computer about how obvious that statement is, it could apply to any industry. And you're right. One automaker, though, is responsible for some of the most obvious developments and trends, and it's not an obvious choice like BMW, Honda, Toyota, Ferrari, or any domestic brand. Nope. The most trendsetting automaker is Audi.
Still, I can remember some car mags at the time calling the big grilles ugly. Turns out no automakers read those articles, because now grilles are bigger than ever. Memes show grilles consuming entire BMWs, the last Toyota Avalon was made mostly of grille, and new Chevy trucks are also extremely grille heavy. Audi also has bigger and ever more dominating grilles across its entire lineup, grilles so big a Q8 could devour that Miata in front of it.
Then there's the TFT screens used for instrumentation. Sure, there have been digital gauges in some form or another for god knows how long, and this might not be something started by Audi as much as an industry wide development that infiltrated all cars in short order around 2014. The good thing is it put a ton of information right in front of the driver and helped curb distracted driving. The bad thing is that the gauges were lit no matter if it was light or dark outside.
There's one other thing: the proliferation of all-wheel drive. All-wheel drive is undoubtedly good in the right circumstances and, most importantly, with the right tires. Audi's signature AWD system, Quattro, made a name for itself in loose surface rallies and was successfully able to translate that system's performance advantage to road cars.
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