Blake Lively is bringing her reparative hair care brand, Blake Brown, to Target after spending seven years creating it.
and styling products across two shampoos and respective treatment masks, a leave-in treatment, a mousse, a pre-shampoo mask and a dry shampoo. Prices range from $18.99 to $24.99.
“My philosophy on hair was something I learned from people who knew what they were doing. After my first job, my hair was really broken and I didn’t know how to make it better. Someone said to me to use a shampoo and mask with keratin, and then you need a nourishing system to give you elasticity,” Lively said., which also incubated Florence by Mills by Millie Bobby Brown and holds licenses for Tommy Hilfiger, Zegna and Chopard, among others.
The rationale behind the partnership, Lively said, was about how hands-on she got to be in building the brand. “Hair and fashion are the two areas of my life where I’ve probably had the most opportunity, even beyond entertainment,” she said. “I knew I could do this with because I didn’t want to slap my name on something and be done with it in a few years. I look at this as a legacy brand, and something I want to be a part of for a long time.”.
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