A look into the shadowy world of Jed Wallace, a crisis consultant accused of manipulating public perception through his 'untraceable' digital campaigns. Wallace is now countersuing Blake Lively, who alleges he orchestrated a smear campaign against her.
Jed Wallace , a man accused of working for Justin Baldoni to undermine Blake Lively , is now countersuing her. The lawsuit stems from Lively's allegations of unprofessional and sexually harassing conduct during their collaboration on the summer 2024 hit project. Wallace, a 54-year-old resident of an affluent area south of Austin, runs a crisis consultancy specializing in managing public image for high-profile clients.
His firm, according to legal filings, executes confidential and 'untraceable' campaigns across social media platforms, shaping public perception and perpetuating narratives. Lively's legal team contends that Wallace 'weaponized a digital army' across the country, including New York and Los Angeles, to create, manipulate, and spread disparaging content on social media platforms and internet forums. Wallace's lawsuit refutes these claims, stating that neither he nor anyone associated with his firm had any involvement in the alleged sexual harassment, retaliation, or aiding and abetting such actions. His legal team describes his operation as a 'crisis mitigation firm' that helps individuals and families navigate real-life crises, threats, trauma, and mental health concerns. They position Wallace's work as protecting individuals unjustly attacked, extorted, doxed, swatted, or scammed, emphasizing his role in helping them through difficult situations. Lively's team dismisses Wallace's countersuit as a publicity stunt, expressing satisfaction that he has finally emerged from the shadows.While Wallace has previously maintained a low public profile, legal filings have revealed his involvement in shaping public narratives. Communications between representatives for Baldoni and his production company, Wayfarer, praised the success of social media campaigns against Lively and her husband, actor-producer Ryan Reynolds, attributing it to Wallace's team's efforts to shift public perception. Documentation in Lively's litigation and complaint filed with California's Civil Rights Department further confirms that executives at and on behalf of Wayfarer were in contact with Wallace regarding these campaigns. Lively's lawyers suspect that Wallace's consultancy either directly worked for Wayfarer or through its crisis publicist, Melissa Nathan, whose clientele includes other high-profile figures like Johnny Depp and Jake Paul. Interestingly, Wallace's role in this narrative manipulation has drawn comparisons to the work of other crisis management specialists, particularly attorney Bryan Freedman, known for his aggressive tactics in handling high-profile legal cases.
Blake Lively Jed Wallace Justin Baldoni Social Media Manipulation Defamation Lawsuit Crisis Consultancy Ryan Reynolds
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