Blake Lively accuses It Ends With Us director Justin Baldoni of sexual harassment, launching smear campaign

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Blake Lively accuses It Ends With Us director Justin Baldoni of sexual harassment, launching smear campaign
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Blake Lively has submitted a complaint against her 'It Ends With Us' costar and director Justin Baldoni, alleging that he sexually harassed her on set and launched a smear campaign against her.

She alleges that Baldoni improvised unplanned physicality during sex scenes and orchestrated a retaliation strategy in case allegations against him went public.actor, accusing him of sexual harassment and coordinating an online smear campaign to damage her reputation as they promoted their 2024 film,

The document also claims that Baldoni employed a crisis PR firm shortly before the film's premiere to establish a "sophisticated, coordinated, and well-financed retaliation plan" in the event that allegations about the director's on-set behavior became public.Its strategy, the complaint alleges, was designed to plant stories, social media posts, and comments that framed Lively in a negative light while simultaneously reinforcing a favorable image of Baldoni. "Mr.

"It is shameful that Ms. Lively and her representatives would make such serious and categorically false accusations against Mr.

Lively's complaint also alleges that Baldoni and Heath constantly touched and hugged cast and crew members and would become "irritated, cold, and uncollaborative" when people on set, such as Lively, sought to avoid these interactions.As a result of Baldoni's alleged behavior, Lively says she attempted to report the director to the human resources department at Sony, the studio that distributed.

The complaint alleges that Baldoni intentionally "pivoted away from the film's marketing plan to explain his absence from the rest of the cast."

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