Here, one Vogue writer joins Benjamin Reichwald and Ava Nirui for a three-way discussion about fashion, music, and much more.
Bladee for Heaven by Marc Jacobs.Photo: Hendrik Schneider / Courtesy of Heaven by Marc Jacobs
Keeping things in the clubhouse, as it were, Reichwald teamed up with his photographer friend Hendrik Schneider to shoot this campaign, which features fellow musicians Baby Sosa and Oklou. As the shoot took place in LA, Reichwald cast surfer West Adler, who turned out to be his doppelganger.Ava, for a little context, can you share what your vision for Heaven is and how Benjamin fits into that?
Benjamin, two questions: What song of yours do you think best relates to this collaboration? And what was your starting point?maybe. I think Heaven is very colorful and fun, so I would say I have a couple of songs with a Heaven vibe; we just match on a lot of points. I got a lot of ideas straight away from picturing the combination of the two brands, Bladee with Heaven. We started talking about this one painting that I made and then we built the collaboration from that.