Blackpool Promenade Pier Jam dance festival bid hits stumbling block as application withdrawn
A bid to hold a dance festival on Blackpool Promenade looks to have been put on hold after a licence application for the event was withdrawn.
VW Music Ltd had applied to Blackpool Council for a new premises licence for the electronic music gig, seeking a maximum capacity of 9,999 on a site on the Promenade near the town centre. The application had sought permission including for live and recorded music, and the serving of alcohol outdoors on a Saturday between 11am and 11pm.
A licensing hearing was due to be held at Blackpool Town Hall on Tuesday May 2 after objections were raised by leisure operator Merlin whose attractions include Blackpool Tower, the Tourism BID and the Beach House restaurant.But the hearing was cancelled, with the council’s licensing department confirming the application has been withdrawn.
In its operating schedule, VW Music had said admission would be by ticket only with appropriate security measures in place including gates, barriers, CCTV and security staff at a ratio of one per 100 people. due to “circumstances beyond [their] control”. Documents submitted to the licensing hearing had suggested a new date for the festival of July 29, but this may be subject to change.
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