On the inaugural Black Pound Day, we're kicking off Black Owned, a series celebrating brilliant Black entrepreneurs in the UK. A PT, founder of her own dance school, and one of the UK's best-loved podcasters, kelechnekoff is a true renaissance woman.
With so many strings to her bow, who better to kick off our celebration of Black business brilliance?I set up Kelechnekoff in response to the fact that I wasn’t seeing women like myself represented within fitness. There was aabout my interaction with a pole studio in Manchester that went viral because it highlighted how Black women are regularly shunned within dance and fitness.
I knew that a studio of my own would help me to amplify the marginalised voices that are intentionally left out of mainstream representations of fitness and wellness.I have always danced and attended a performing arts school to study musical theatre. Because dance came naturally to me, I hadn’t considered it as a career – I was solely focused on acting. In Britain, however, the roles for Black women in the acting industry aren’t plentiful so I had to consider what other skills I could utilise.
From yoga to weight lifting, the narrative that prevails is that Black people are an anomaly in those spaces. Because of that, they’re celebrated as being a niche rather than the norm on social media, etc. Gentrification is a funny one because the dynamic tries to swallow up marginalised communities while claiming to be in awe of the diversity in the areas that get taken over.
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