'Anytime you can bring in new customers to Black-owned businesses, it's a great thing,' Michael De Los Santos, owner of Mike D's BBQ, said.
As activists and allies spread the word about Blackout Day, some Black-owned businesses said they saw a boost in support.
Michael De Los Santos saw a big boost in sales on Blackout Day as consumers supported his BBQ sauce business.As activists and allies spread the word about Blackout Day, some Black-owned businesses said they saw a boost in support.Blackout Day Nile's founder, Khadijah Robinson, said she launched her website March 1 after collecting a list of Black-owned web businesses to support that she circulated with family and friends for years.
On Tuesday for Blackout Day, Robinson's company took to Instagram, encouraging shoppers to support Black-owned small businesses and creating awareness via social media about inequities within the business community and beyond. Followers engaged on the e-commerce platform, boosting brands' traffic. "African Americans are 40% more likely to say they are among the first to try new products and services," Grace said. "Black consumers tend to be trendsetters. … It is a demographic no business can afford to overlook."
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