Critics are calling for shoppers to boycott Target over its DEI policy reversal – but black-owned brands are asking customers to keep shopping at Target stores.
The Minneapolis-based discount chain has suffered swift backlash after announcing last week that it was axing its DEI policies in a stark reversal for a retailer long known for its outspoken support of LGBTQ and minority rights.But founders of black-owned companies urged customers to continue shopping at the retailer, arguing that a boycott would only hurt their own sales and get them kicked off Target shelves.
“If you don’t buy our products in Target, they will cancel us from their shelves and make us buy back the products they already purchased from us,” black-owned doll brand Beautiful Curly Me said in a post on Instagram. “Even though I’m disappointed, I’m not that surprised. I always thought that the 2020 commitments were a farce,” she said, referencing the widespread diversity policies implemented by companies after George Floyd’s murder in 2020 and the Black Lives Matter protests.
On Friday, the retailer said it is “concluding its three-year diversity, equity and inclusion goals” and will stop its reports to the Human Rights Campaign’s Corporate Equality Index, according to an internal memo obtained by The Post.In 2022, the retailer set a goal of making a $2 billion commitment to black-owned businesses by 2025 and to have more than 500 black-owned brands in its stores.
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