Black Friday has become something of an anachronism in the e-commerce era. The day after Thanksgiving marks the official start of the holiday shopping season, but retailers already have spent weeks flooding their websites and customers’ email inboxes with early Black Friday offers.
FILE - A sign on a Target store in Harmarville, Pa., is shown on Sept. 16, 2024. FILE - A shopper exits a Best Buy store on Sept. 19, 2024, in Lone Tree, Colo. FILE - A Macy’s department store in Bay Shore, New York, is shown on December 12, 2023. FILE - A sign on a Target store in Harmarville, Pa., is shown on Sept. 16, 2024. FILE - A sign on a Target store in Harmarville, Pa., is shown on Sept. 16, 2024. FILE - A shopper exits a Best Buy store on Sept. 19, 2024, in Lone Tree, Colo.
Consumer advocates note, however, that deep discounts are not a once-a-year opportunity. They advise shoppers to comparison shop, research price histories and toThat said, some people enjoy stepping out from behind a computer or phone screen to take in the holiday atmosphere and music at a local mall or shopping area.are promising in-store experiences and exclusives to get them through the door.
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