Shoppers across the Bay Area are on the hunt for good deals this Black Friday. Many people are dropping into stores in San Francisco's Union Square. While activity picked up in the afternoon, some businesses say foot traffic is down from this time last year.
Many shoppers headed to San Francisco 's Union Square on Black Friday looking for big discounts and festivities, including ice skating on the plaza. The atmosphere was lively yet manageable. Activity picked up in the afternoon, but the area was not chaotic or overly crowded. Christy Davis and her son Luke soaked in the festive holiday spirit. "It's so much fun, the sun's out, we get to ice skate in the middle of San Fran what could be better," said Davis.
"I got these from Urban Outfitters, they're shorts, and from Nike, I got sweats, socks and a new pair of Air Forces," said Valentina Sanchez, who is visiting from Palm Springs."30 to 50% off, and then deals off sales too so it was really nice," said Valentina's brother Sebastian Sanchez. 10-year-old Madeline Bleiman and Edie Benezu shared what's at the top of their wish lists: an Apple Watch, and a dog, respectively.
"Union Square is unbelievably important not just to the businesses, not just to tourism, but to the city at large. It is the largest producer of tax dollars in the city and all of that goes to the programs, and the places that us residents use," said Lauren Ellis, who is a board member of the Union Square Alliance and Gallery Director of CK Contemporary.
The San Francisco Police Department has a noticeable presence at every major corner in Union Square, and plans to maintain it through the holiday season.This year there are five fewer days between Thanksgiving and Christmas, so retailers are hoping shoppers buy early and spend more.
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